Media & Press

Press & Media Kit

Everything you need to cover VERDAAN — brand story, key facts, boilerplate copy, assets, and direct media contact. We respond to press enquiries within 24 hours.

Media Contact

Get in Touch

Press & Media Enquiries
hello@verdaanstone.com
We respond within 24 hours. For urgent press enquiries, WhatsApp is fastest.
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WhatsApp — Fastest Response
+44 7513 875488
Available for interview requests, asset requests, and urgent editorial queries.
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Response Time
Within 24 hours
Press enquiries
Headquartered
London, UK
Also Chicago · Islamabad
Interviews
In-person or video
London or remote
About VERDAAN

The Brand Story

VERDAAN is a luxury Himalayan gemstone investment house founded to give Pakistani gemstones the brand representation they have deserved for centuries. Operating from London and Chicago, VERDAAN sources certified natural gemstones directly from the mines of Swat Valley, Azad Kashmir, and the broader Pakistani Himalayan region — and presents them with the documentation, certification, and packaging that positions them alongside the world's finest luxury gemstone brands.

The central thesis: Pakistani gemstones — Swat Valley Emeralds, Kashmir Rubies, Neelum Sapphires, and Katlang Pink Topaz (the world's only source of this colour) — are geologically comparable to their Colombian, Burmese, and Ceylonese equivalents, but trade at 30–60% lower prices due to origin recognition alone. VERDAAN is building the brand that closes this gap.

VERDAAN's VGD (VERDAAN Gemstone Documentation) certification system provides GPS-verified mine coordinates, explicit treatment disclosure, a 5-point Investment Grade assessment, and the gemstone industry's first publicly documented 80% buy-back guarantee — written on every certificate.

Boilerplate — Short (for use in articles)

VERDAAN is a luxury Himalayan gemstone investment house sourcing certified natural emeralds, rubies, sapphires, and rare stones from Pakistan's extraordinary geological heritage. Operating from London and Chicago, VERDAAN provides GPS-verified origin documentation, VGD Investment Grade certification, and the industry's first 80% buy-back guarantee. verdaanstone.com

Boilerplate — Long (for press releases)

VERDAAN is a luxury Himalayan gemstone investment house and the world's first brand to publicly represent certified natural Pakistani gemstones at the level their geological quality merits. Founded by The Vintage Palace Limited (UK) with operations in London, Chicago, and Islamabad, VERDAAN sources directly from the mines of Swat Valley (emerald), Azad Kashmir (ruby and sapphire), Katlang, Mardan (the world's only source of Imperial Pink Topaz), and other extraordinary Pakistani origins. Every VERDAAN stone carries GPS-verified mine coordinates, explicit treatment disclosure, and a VGD (VERDAAN Gemstone Documentation) Investment Grade certificate — the only gemstone certification in the world that includes a legally binding 80% buy-back guarantee. VERDAAN's mission is to give Pakistani gemstones the recognition they have deserved for centuries, and to give collectors and investors access to the most compelling undervalued gemstone opportunity of this decade. Website: verdaanstone.com. Instagram: @verdaangems.

Key Facts

VERDAAN at a Glance

2026
Year Founded
3
Operating Cities
London · Chicago · Islamabad
8+
Pakistani Gemstone Origins Represented
80%
Buy-Back Guarantee Floor
Industry First
VGD
Proprietary Certificate Series
GPS + Treatment + Investment Grade
30–60%
Pakistani Origin Discount vs
Comparable Origins
Story Angles

Topics We Can Speak To

💎
Gemstone Investment
Why coloured gemstones outperform diamonds The Pakistani origin recognition curve What makes a gemstone an investment asset The 80% buy-back guarantee — how it works Gemstones vs gold vs property as stores of value
🌍
Pakistan's Geological Heritage
Why Pakistan produces world-class gemstones The Mughal emerald legacy of Swat Valley Katlang — the world's only pink topaz source Mine communities and sustainable sourcing GPS provenance — the geographic lock
🕉️
Islamic & Vedic Tradition
Natural Aqeeq — the authentication crisis Why 95% of Aqeeq sold in UK is fake Vedic gemstones — certification for Jyotish The Navratna stones — what they are Natural Feroza (turquoise) vs treated imitations
🚁
The Luxury Experience
Guardian Circle — private helicopter mine expeditions The VERDAAN unboxing experience Bespoke commissions — 22k gold hand-setting Gem-inlay lifestyle objects The Private Circular membership tiers
Press Releases

Recent Announcements

April 2026
VERDAAN Launches World's First 80% Gemstone Buy-Back Guarantee

The Vintage Palace Limited introduces VGD Investment Grade certification — the first publicly documented buy-back guarantee in the coloured gemstone industry, backed by GPS-verified Himalayan provenance documentation.

Request Full Release →
March 2026
VERDAAN Opens Guardian Circle — Private Mine Expeditions to Swat Valley and Azad Kashmir

VERDAAN's invitation-only fourth tier offers private helicopter expeditions to active gemstone mine sites in Pakistan — the first programme of its kind offered by a Western luxury gemstone brand.

Request Full Release →
January 2026
The Scarcity Report 2026 — VERDAAN Publishes Annual Gemstone Investment Analysis

VERDAAN releases its inaugural annual investment analysis comparing certified coloured gemstones against diamonds, gold, and other asset classes — with a specific focus on Pakistani Himalayan origins.

Read the Report →
Brand Assets

Available on Request

All brand assets are available to approved media partners. Email hello@verdaanstone.com with your publication name and intended use.

VERDAAN
Logo — Primary
Dark background · Forest Green + Gold · SVG, PNG, EPS formats · 300dpi print-ready
VERDAAN
Logo — Light Background
White/light background version · SVG, PNG formats · For editorial use
💚🩸💙
Stone Photography
Stone Photography
High-resolution product photography available for editorial use · On request · Credit required
STONE · STORY · LEGACY
Brand Colours & Typography
Forest Green #1A3028 · Royal Gold #C9A84C · Cinzel · Cormorant Garamond · Jost
📦
Packaging Photography
VERDAAN Forest Green gift box · Wax seal · Origin card · Available for editorial
📜
VGD Certificate Sample
Sample VGD certificate for editorial illustration · Watermarked for press use
Media Request

Request Assets or an Interview

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