Direct from Source
Hand-selected in Pakistan's mining regions, no anonymous trading chains between the mountain and you.
Natural Gemstones · Pakistan · London
Stone. Story.
Stone. Story.
Legacy.
Precious stones from Pakistan's ancient mountains, hand-selected at source, certified for origin, and presented in London.
Welcome to VERDAAN
Three worlds, one house.
A world of gems, a world of diamonds, a world of minerals: all born deep in the earth, and chosen by hand.
I · ColourWorld of Gems
Emerald, ruby, sapphire, spinel, tourmaline, aquamarine and more than a hundred other species, cut and polished, every treatment disclosed.
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II · LightWorld of Diamonds
Natural and laboratory-grown, polished and rough. Graded, named plainly, and traded only with the Kimberley Process.
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III · EarthWorld of Minerals
Crystals as nature grew them, on their matrix, with full locality: from the Karakoram, the Hindu Kush and the Himalaya.
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The Collection
The Eight
The VERDAAN Shop
Shop the Collection
Every stone certified, every origin documented. Insured delivery, complimentary over £75, and 30-day returns.
Single pieces
One of a Kind
Exceptional single specimens. When one is gone, it is gone.
Find yours
Three taps to the right stone.
Provenance
Every origin, documented.
Each mining region is recorded with its GPS coordinates and printed on the stone's certificate. Hover a point to see what it yields.
Why VERDAAN
Luxury begins with truth.
Certified Natural
A certificate of authenticity with every stone, treatment disclosed in plain language. GIA/IGI reports available on high-value stones.
Ethically Sourced
Origin and chain of custody documented for each stone, from mine to London.
London Curated
Every stone is examined again in London before it is boxed and dispatched, insured, by DHL Express.
The Atelier
A setting for your stone.
Choose a stone and we design its setting with you, solitaire, halo, three-stone or signet, in 18k yellow, white or rose gold.
Special Collections
For every tradition.
Navratna · JyotishVedic & Jyotish
Unheated stones with treatment certificates, the documentation your astrologer asks for.Read the guide →
Aqeeq · Feroza · TasbihIslamic Heritage
Certified natural Aqeeq, Neishapuri turquoise and hand-strung tasbih, genuinely what they claim to be.Read the guide →
The 5-Point ManifestoInvestment Grade
No-heat certification, GPS origin, chain of custody and a written buy-back offer.Read the manifesto →
The arrival
Opened like an heirloom.
Every stone leaves London in its own VERDAAN presentation box, ready to give or to keep.
- The presentation boxThe stone rests in its own box, held safe for the journey and for years after.
- Certificate and origin cardIts certificate of authenticity and a card naming where it was found.
- A hand-written cardYour message, written by hand, for every gift. Complimentary.
- Discreet and insuredPlain, unbranded outer packaging, insured to your door by DHL Express.
The VERDAAN way
What we hold to.
Truth before price
What a stone is, what was done to it and where it came from, written beside the price, never in small print.
How we disclose →Fewer, better choices
We do the sorting at the mine, so you choose between stones worth having. Three taps, or a word with the concierge.
Help me choose →Known by name
One desk, one conversation: the Ragtrail trading desk answers every message, and your Vault keeps your stones and certificates.
Your Vault →A circle, not a crowd
Collectors, jewellers and first-time buyers hear of new stones first, before they reach the shop.
The Private Circular →Our promise
30-day returnsFull refund, complimentary return shipping.
Lab-test guaranteeIf an independent lab contradicts our certificate, we refund you and cover the lab cost.
Insured deliveryDHL Express · complimentary over £75 · UK 2–3 days, USA 5–7 days.
80% buy-backIn writing, on qualifying investment-grade stones.
The Private Circular
First sight of every new parcel.
New stones are offered to Circular members before they reach the collection. Written occasionally, never sold on.
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